We all know what fast food is. Drive a mile in any direction in an American town and you’re sure to hit a McDonalds, Wendys, or a “fast casual” restaurant like Chipotle or Panera. These types of restaurants have one main goal - to mass-produce food that’s quick, efficient, and usually cheap for a consumer on the go. As our lives have become busier, convenience has become crucial. But is this really the relationship we want to have with food?
This was the question asked by proponents of the “slow food movement,” which emphasizes good, clean, and fair food that is prepared with care and consumed with consideration. It was originally founded by culinary expert Carlo Petrini in 1987 after McDonalds opened a restaurant in the historic Piazza de Spagna in Rome. In response, he started an organization called Arcigola, the forerunner of the Slow Food Movement, to promote the pleasure and taste of good food and wine.
Another central tenet of the slow food movement is around biodiversity of food, and preserving the flavors and customs of the food of different countries and regions. As food has become more industrialized, tastes have become more standard across the world. The slow food movement is all about localizing food, and having people enjoy and appreciate the rich history of what they’re eating.
If you’re looking to incorporate some of the principles of the slow food movement, chai tea is a perfect place to start. The practice of making a cup of tea, and then sweetening it to your liking, requires a slower pace and being intentional about what you’re doing. Chai is meant to be sipped and savored slowly to fully appreciate the complex flavors and spices. Finally, when you enjoy a cup of chai tea, you’re a small part of the hundreds of years of history of chai tea in India.
Try our authentic chai blend as part of your own slow food journey, and experience the difference that savoring flavor over convenience really makes.